We define sustainability as a spectrum of ideas to be mindful of available resources and to keep the ecological impact of our actions as low as possible. With sustainability comes a certain fairness. Pesticide-free organic cotton not only protects our soil and groundwater, but also the people in the fields. But sustainability is not quite the same as fairness. For example, a garment can be biodegradable and yet women along the value chain can experience structural discrimination. To prevent this, we ensure that our products are manufactured under transparent and humane conditions.
For us as a company, fairness and sustainability are about taking responsibility: Responsibility for the people along the supply chain and for the resources we use.
We have consciously chosen renewable natural products for our fabrics and did not chose petroleum-based synthetic fibers such as polyester. Organic cotton is a natural product in its purest form and is biodegradable. Organic cotton is grown without toxic pesticides and requires up to 91% less water than conventional cotton.
This protects both the soil and the workers in the cotton fields, who are not exposed to toxic chemicals. The organic cotton for our clothing comes from the Izmir region in Turkey.
Linen is made from flax and is therefore a natural fiber and biodegradable. The cultivation of organic linen and also the further processing are very resource-saving: linen requires both less area, water and energy than chemical fibers such as polyester. In addition, organic flax is not grown in monoculture and no fertilizers or pesticides are used.
Lyocell consists of processed wood fibers, mainly eucalyptus, sometimes also oak and birch. The wood for TENCEL™ comes from sustainably managed forests, certified with the FSC or PEFC wood seals. The wood is ground into a pulp and dissolved with amine oxide until it can be spun into yarn. Lyocell is therefore biodegradable – you could throw a garment made from pure lyocell fabric on the compost and it would decompose without leaving any harmful residue.
Lyocell is so easy and sustainable to grow that it makes our green hearts beat faster: Eucalyptus trees grow quickly and can be grown on land that is no longer suitable for food. Moreover, cultivation requires neither irrigation nor chemical pesticides. The amine oxide used in production can be used repeatedly.
Cupro is produced from the leftovers and waste of cotton production and is biodegradable. Thus, for the extraction of cupro it is not necessary to grow new raw materials.
To obtain the yarn, the cellulose is chemically treated in a closed cycle. The water and chemicals used in the production of Cupro are constantly recycled until they are completely exhausted. The chemicals used are neither toxic nor dangerous for health and the environment.
Cork is a purely natural product and has an outstanding environmental record. The material is obtained from renewable bark, which can be harvested up to 16 times during its lifetime. Harvesting has particular advantages: Trees that are regularly debarked bind large amounts of CO2.
Cork is therefore a renewable resource, biodegradable, easy to care for, waterproof, durable and does not fade in color.
The basis of viscose is cellulose. This natural material can be made from tree bus, beech, birch, pine, spruce, pine or eucalyptus. The cellulose fibers are then pressed through nozzles at high pressure with water, carbon disulfide and caustic soda. Viscose is super soft and is often referred to as “artificial silk”.
Our packaging is made of sugar cane and corn and is 100% biodegradable.
To not waste any material we have, we’re trying hard to use our material for different styles. For example did we fully use our Trench fabric to the end because we created 8 styles out of it. Our hat Fortuna is also a no-waste product. The hat is made of the same material as our Pera dress. In order to use up all the fabric, our designer Tuba Ergin created this cool fisherman’s hat of the rest of the fabric.
The GOTS (Global Organic Textile Standard) certificate is one of the strictest in the eco fashion scene. It defines comprehensive ecological and social criteria for the cultivation and production of fabrics. Products with the GOTS certificate must consist of at least 95% certified organic fibers and be grown without the use of synthetic pesticides. It is not allowed to dye the fabrics with heavy metals or other methods that are harmful to the workers’ health and the environment.
Another important criteria are the social standards. Fair wages, protection of workers, no forced or child labor, no mistreatment or discrimination are essential components of the GOTS. Companies involved in the manufacturing process of fabrics with GOTS certificates are regularly inspected.
All natural fabrics we use for our clothing are GOTS certified. We are currently working on certifying the entire supply chain and thus the entire product.
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